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Built from scratch, never a template
Every layout decision is made for your market and your customer. Clear calls to action, trust signals up top, and a mobile-first structure for how people actually hire.

Web Designer
Slate Marketing LLC designs conversion-focused websites in Louisville, Kentucky for local service businesses. No templates, no page builders, no brochure sites. Every build starts with the path from search to phone call and is engineered to make calling you the easiest choice.
You paid for a website and got a brochure. It looks fine, loads slowly, and buries the phone number. Meanwhile the visitor calls the next result on Google.
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Every layout decision is made for your market and your customer. Clear calls to action, trust signals up top, and a mobile-first structure for how people actually hire.
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Most local searches happen on a phone. Every site loads fast and makes calling you a one-tap action, which matters most for emergency searches like 'HVAC repair Louisville.'
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Calls to action, reviews, and contact options are placed where local buyers look. We build the path from visitor to booked job.
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Proper HTML, schema markup, service pages, and location pages so the site ranks for high-intent searches the moment it launches.
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Your latest Google reviews render on the site so trust is visible at the exact moment a visitor decides whether to call.
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Sub-two-second loads, passing Core Web Vitals, and structured data so Google knows what you do and where.
Conversion-Focused Web Design ships inside the The Louisville Omnipresence Build and, where noted, the The Core Local Foundation. Compare both plans.
Slate Marketing LLC builds custom websites for contractors and local service businesses in Louisville, Southern Indiana, and Cincinnati. Every site is designed around one path: a homeowner searches, lands on the site, and calls. That means sub-two-second load times on a phone, a tap-to-call button on every screen, live Google reviews where the visitor decides, and a page for every service and every city the business works in, structured for local search from day one. No templates or page builders are used, and the client owns the domain, the content, and the design. A website is included in both plans: the Core Local Foundation at $1,990 a year with hosting, security, updates, and automated review collection, and the Louisville Omnipresence Build at $8,000 a year with local SEO, Google Ads, social, and speed-to-lead automation added. Most sites launch in two to four weeks.
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
Proof
Slate Marketing recently worked to help revamp my website. Not only was it priced well but I was happy to have another option to manage my domain. The attention to detail and overall look of the site is refreshing and just looks great, especially for the quick turnaround.
I first connected with Jack at Slate Marketing to help get my business name out there. It soon became obvious he and his team had an excellent approach to helping smaller businesses gain momentum. Slate Marketing has become a go-to resource for myself and my clients when tasks fall outside my wheelhouse.
Rated 5.0 on Google from 14 reviews. Read all reviews
The work
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.

6 sites built for local businesses. See the full portfolio
The plan
Three steps, then the phone rings.
Fifteen minutes. We show you exactly where Louisville customers are finding your competitors instead of you.
Website, Map Pack SEO, reviews, ads, and social, built as one engine and live within weeks, not quarters.
Rankings climb, reviews compound, and your phone rings with buyers who already chose you. You run the business.
Pricing
The Louisville Omnipresence Build: $8,000/yr, setup waived, or $800/mo month to month. The Core Local Foundation: $1,990/yr, or $199/mo month to month. Web Design is included as described on the pricing page.
Most sites launch in two to four weeks after we have your content and approvals. You have input at every step.
Every website Slate Marketing LLC builds ships with local SEO structure as the foundation, not an add-on: title tags, schema, location pages, and mobile optimization ship with every build.
DIY builders produce generic templates. We build around your service area, your keywords, and your customer's journey so every layout choice earns a call.
Stop losing jobs you already earned
Fifteen minutes. No pressure, no contracts. You leave with a clear picture of what is costing you leads, even if you never work with us. Four territories per metro; once yours is claimed, your competitors are locked out.