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Buying-intent keywords only
We bid on searches that signal a job is about to be booked and exclude everything else with tight match types and negative lists.
Advertising Agency
Ads that only pay for people ready to hire.
Slate Marketing LLC manages Google Ads campaigns in Louisville, Kentucky for home service businesses and contractors. Precision Customer Acquisition puts your offer in front of high-intent searches, sends them to a dedicated landing page, and texts every lead within 60 seconds.
Google Ads and Local Service Ads, in detail.
Boosted posts and broad-match campaigns burn budget on tire kickers. The competitor winning your market is bidding on the exact phrases people type when they are ready to book.
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Dedicated landing pages
Every campaign lands on a purpose-built page with one action, proof, and a tap-to-call button. Never your homepage.
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Local Service Ads setup
Google Guaranteed listings for eligible trades, so you appear above the map with a badge homeowners trust.
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Speed-to-Lead automation
Every form fill or missed call gets an automatic text within 60 seconds. Speed is the strongest predictor of whether a lead books.
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Call tracking and reporting
Recorded calls, cost per booked job, and a monthly report that shows what each dollar bought.
Google Ads and Local Service Ads ships inside the The Louisville Omnipresence Build and, where noted, the The Core Local Foundation. Compare both plans.
What is google ads from Slate Marketing LLC?
Slate Marketing LLC is a Louisville advertising agency that manages pay-per-click advertising, Google Ads, and Local Services Ads for contractors and service businesses in Louisville, Southern Indiana, and Cincinnati. Both founders are Google Ads certified and run every campaign directly. Campaigns target buying-intent searches only, such as emergency plumber Louisville or roof repair near me, and send each click to a dedicated landing page built for that search, with a tap-to-call button, reviews, and a short form. Call tracking and form tracking show which searches produced jobs, so budget moves toward the ZIP codes and job types that pay. Every lead is texted within sixty seconds. In most Louisville trades a workable budget starts around $1,500 a month in ad spend, paid to Google directly; management is included in the Louisville Omnipresence Build at $8,000 a year.
What changes once the ads are running?
- Predictable lead flow while SEO compounds
- Lower cost per booked job
- Every lead answered in 60 seconds
Start with a free visibility audit. Fifteen minutes, and you leave knowing exactly where the leads are leaking.
Proof
★★★★★
Slate Marketing recently worked to help revamp my website. Not only was it priced well but I was happy to have another option to manage my domain. The attention to detail and overall look of the site is refreshing and just looks great, especially for the quick turnaround.
★★★★★
I first connected with Jack at Slate Marketing to help get my business name out there. It soon became obvious he and his team had an excellent approach to helping smaller businesses gain momentum. Slate Marketing has become a go-to resource for myself and my clients when tasks fall outside my wheelhouse.
Rated 5.0 on Google from 14 reviews. Read all reviews
The work
Websites we have shipped for google ads clients and their neighbors.
Every one replaced a template with a fast, conversion-first site. Arrow through them, or let them play.
6 sites built for local businesses. See the full portfolio
The plan
How does it start?
Three steps, then the phone rings.
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Book a free visibility audit
Fifteen minutes. We show you exactly where Louisville customers are finding your competitors instead of you.
2
We build your system
Website, Map Pack SEO, reviews, ads, and social, built as one engine and live within weeks, not quarters.
3
You take the calls
Rankings climb, reviews compound, and your phone rings with buyers who already chose you. You run the business.
Pricing
The Louisville Omnipresence Build: $8,000/yr, setup waived, or $800/mo month to month. The Core Local Foundation: $1,990/yr, or $199/mo month to month. Google Ads is included as described on the pricing page.
Google Ads questions, answered.
How much should a Louisville contractor spend on Google Ads?
Most local service businesses start between $1,000 and $3,000 per month in ad spend. Management is included in the Omnipresence Build ($8,000 per year or $800 per month); ad spend is paid to Google separately.
Are you Google Ads certified?
Slate Marketing LLC manages Google Ads in house. Both founders hold Google Ads certification and manage every campaign directly.
Do ads work without SEO?
They work, but they stop the day you stop paying. We pair ads with local SEO so paid leads cover today while organic rankings build the asset.
Stop losing jobs you already earned
Claim your free visibility audit.
Fifteen minutes. No pressure, no contracts. You leave with a clear picture of what is costing you leads, even if you never work with us. Four territories per metro; once yours is claimed, your competitors are locked out.
Loading the booking calendar. You can also call (812) 406-8389.